Joël Le Bon, Phd

Main navigation Johns Hopkins Legacy Online applications Faculty Directory Experiential learning Career sources Alumni mentoring program Util Nav CTA CTA Joël Le Bon, PhD Joël Le Bon is a Marketing & Sales Professor on the Johns Hopkins University Carey Business School and the Co-Founder & Executive Director of The Science of Digital Business Development initiative and program. He additionally served as the Faculty Director for Leadership in Digital Marketing & Sales Transformation. Prior to joining the Carey Business School, he was on the school at the University of Houston Bauer College of Business where he served as Director of Executive Education, and Director of Professional Development for Stephen Stagner Sales Excellence Institute. Dr. Le Bon additionally labored in France and Singapore as an Associate Professor of Marketing and Department Head at ESSEC Business School. Before changing into a professor, he was a Strategic Account Manager for XEROX Corporation in France, and had sales and sales management roles in the media business the place he won several all-time sales awards. As a professor, he has earned 24 worldwide anal ysis, educating awards and distinctions, and is the first gross sales educator to have acquired all of the teaching awards from the most important educational advertising associations. Dr. Le Bon's analysis and government engagements are within the areas of Digital Transformation, Digital Business Development & Go-To-Market Strategy; Digital Sales & Marketing; Account-Based Marketing & Negotiation; Sales Leadership, Enablement & CRM Technology. His work has been published by the Harvard Business Review on-line, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, the Journal of Personal Selling and Sales Management, and Industrial Marketing Management among other academic journals. He is the author of the books “Key Account Management: Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers”, New York, NY: Business Expert Press (with C. Herman), and “Competitive Intelligence and the S ales Force: How to Gain Market Leadership through Competitive Intelligence”, New York, NY: Business Expert Press. Dr. Le Bon holds a BA in Management Science, a MSc in Marketing & Strategy, and a PhD in Marketing from Paris Dauphine University. He was a Postdoctoral Scholar on the Pennsylvania State University inside the Institute for the Study of Business Markets (ISBM) and is an alumnus of the Kellogg ITP program of Northwestern University. He has worked and lived in Europe, Asia and the United States, and was born in the island of Mauritius (Indian Ocean). 100 International Drive