Thursday, May 21, 2020

Low-Balling and How to Avoid It

Low-Balling and How to Avoid It In 1978, Messieurs Cialdini, Capcioppo, Bassett and Miller performed a classic experiment. Their aim was to investigate the technique of low-balling the practice of making an initial offer  attractive enough to gain agreement and then changing the terms of the agreement  (usually a higher price) in the expectation that the buy-in will be strong enough to keep  the other party in the deal. In the experiment students were asked to take part in an experiment, to which a high  number agreed, and only afterwards were they informed that it would start at 7:00 am  (more painful for most students than any electric shock techniques!). Although they were  allowed to drop out, none did and 95% turned up at the agreed time (which must have  been a new experience for them!). When the control group were asked to attend a similar experiment but informed  immediately that it would mean an early start only 24% agreed to be involved (even  that figure surprises me must have had a high number of those pesky dutiful mature  students on the course). Now, I always thought low-balling was one of those sales techniques that had died out in  the 1980s like Adam Ants hair, Scarecrow Mrs King and acid-wash jeans but it seems  I was wrong. Just this month we lost a tender to a more competitive price offering the same level of  service only to be told at a later date (mid-way through the search project and too late to  turn back) that in fact with the add-on costs such as travel expenses (they werent local  to our client), hire of remote office space to conduct local interviews, assessment tools  and other sundry that the total price was in fact above what we had proposed as an  overall price. I have faith that such behaviour wont lead to repeat business or long-term relationships  and subsequently we will be able to work with this client again when the next opportunity  arrives. But it does gall me that this stuff goes on and quite frankly when I read another  discussion from recruiters bemoaning how our reputation is often besmirched then Ill  point out that sometimes, as an industry, we only have ourselves to blame. Have you noticed more low-balling going on? If so, what was your experience? Let us know in the comments below.

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